How a Real Estate Agent Works


A real estate agent is licensed to help people buy, sell and rent homes and other

properties. They balance administrative duties with income-producing activities and

are often required to work on a commission basis, which means that their pay

depends on the number of sales they make. A typical real estate agent’s day can

include networking, attending closings and meeting with clients.

Most real estate agents work with both buyers and sellers. The specific role that

they play for each client will depend on the current state of the market, and their

responsibilities can change with little notice. They often spend time researching the

local market and determining what the average home prices are in their area. They

also review listings in the Multiple Listing Service (MLS) to find properties that match

a buyer’s requirements. Also read

When working with buyers, an agent will often set up property viewings, advise

them on how to proceed with a mortgage application and negotiate on their behalf.

In addition, they will often recommend other professionals to assist with the buying

process, such as mortgage lenders, real estate attorneys and home inspectors.

If they are representing sellers, an agent will usually market their clients’ homes by

creating ads, putting up flyers and holding open houses. They may also create a

website for the home and promote it on social media. They will typically work with a

team of people to conduct an effective marketing campaign. Depending on the size

of their client base, they might also outsource some of these tasks to an assistant or

other professionals.

As part of their job, an agent will also try to generate new leads by networking with

business associates and friends. They might attend networking events and

participate in local fundraisers to build their network of potential customers.

Additionally, they might use a strategy known as “sphere of influence,” which

involves using their existing contacts to connect with potential customers.

In many cases, a real estate agent will work with more than one brokerage firm

during their career. This is because they are employed by a company called a

brokerage, which pays them a portion of the commission that they earn from each

sale. Real estate agents can choose to become Realtors, which indicates that they

are members of the National Association of Realtors and agree to follow its code of

ethics, or they can become brokers, which requires an additional exam and a

greater level of education and experience.

Regardless of their position, all real estate agents are compensated primarily on a

commission basis. This can mean that their salary varies widely between companies,

and even within the same brokerage firm. Those with more active client lists may be

able to command higher commission rates than those who are more passive. It’s

important for potential real estate agents to understand the various commission

structures that are available to them before they start their careers. Those who are

interested in becoming real estate agents can research the different options in their

area and talk to several brokers to determine what compensation structure would be

best for them.