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For 2 decades he shot assignments. A substantial part within the business was marketing him self to ad agencies and design firms. Thanks in large number to his foray into digital marketing agency manipulation of his images; he was very successful at his marketing. He was selling stock photos through “Tony Stone”, later to become Getty Images, and through “The Stock Market” along with my distinct greeting cards being sold through Portal Publications. He was shooting assignments, but he was very picky and only took assignments that really interested him.
The one method to differentiate yourself using total price? By being the most highly-priced! Price becomes an inherent benefit by portraying prestige and quality. Very easily true of products (think Rolex, Louis Vitton) and is particularly equally true for professional services (think high-end, private medical practices; financial advisors who work only with “family offices” of the wealthy).
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